Brand ethos
A thread of kindness is based on being a kind and sustainable brand to its customers, the planet and other people.
This is developed into 3 point concept of kindness and doing good. This is shown as do good, look good and feel good as shown below
The 3 pillars
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When someone makes a purchase, they first go through the process of doing good. This is because with every order, 10% of profits are donated to a relevant charity to help the world. All packaging is 100% recycled which also helps reusability and stops microplastics in the ocean. Each order also supports myself to run a small business and to do good each week such as volunteering and beach cleans.
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Do good
Feel good
They then have a stylish embroidered sustainable t-shirt which will last many wears. Garments lasting a long time is important as it stops against fast fashion of wearing once and it falling apart. The customer will look good in their unique t-shirt with a hand-drawn design from my home by the Jurassic coast.
Look good
At the end, the individual will feel good as they have contributed towards helping out to charity and a small business that promotes kindness. They will have a great product too.